Writing a press release can be one of the best techniques for visitor traffic generation if done right; they are also one of the cheapest forms of advertising and marketing out there, yet no less effective for this. A press release essentially is a newspaper article which you write then accept any sort of electrical outlets which could want running it as news. This can really get your website subjected to a wide audience. You can include associated with your website in news release, which will certainly assist you drive additional visitor traffic to your website. There are right and incorrect means to do this, naturally and a well created press release will certainly get you considerably better results.
Added reading http://en.wikipedia.org/wiki/Press_release